Communicating the importance of water conservation is more important than ever before. For most of us, water simply comes from the tap.
The truth is that 95% of the water we use every day is invisible. It is hidden inside the things we wear, eat, use and consume every day. This way, we indirectly affect water resources throughout the world.
A shift in purchasing behavior is needed, so that consumers favor water-sustainable products, and companies are incentivized to produce them.