55% of China’s rivers have disappeared over the last 20 years due to industrial use

Between 2000-2050, global water demand in manufacturing alone will increase by 400%

By 2025, 1.8 billion people will experience absolute water scarcity

60% of European cities with more than 100,000 people, are using groundwater faster than nature can replenish it

Did you know?

Of all the available water on earth, less than 1% is available for consumption by plants, humans and animals. As the population grows and manufacturing increases, the pressure on our already limited water resources intensifies.

Today, in many countries, we are using water faster than nature can replenish it. We are reaching a breaking point.

  • 40%>Supply

    Without changes in behaviours and business practices, by 2030 demand for water will be 40% greater than supply.

  • #1 Risk

    In 2016, the World Economic Forum ranked the water crises as the highest concern for the next decade.

This isn't a future we want.
Do you?

Communicating the importance of water conservation is more important than ever before. For most of us, water simply comes from the tap.

The truth is that 95% of the water we use every day is invisible. It is hidden inside the things we wear, eat, use and consume every day. This way, we indirectly affect water resources throughout the world.

A shift in purchasing behavior is needed, so that consumers favor water-sustainable products, and companies are incentivized to produce them.

The good news is it’s easy to be part of the solution to save the world’s water.

We pledge to change the world by making every drop count

Simple things can make a difference

Drinking tea rather than coffee saves 120 litres of water

Shower 3 minutes less, and save 60 litres of water

Eating chicken instead of beef saves 2,200 litres of water

Buy one less t-shirt and save 2,700 litres of water

Other ways in which you can get involved

  • Join our Thirst Ambassador Program and help us teach the next generation about water conservation